Naomi Simson is the founding director of Australian online tech success story RedBalloon. She has written more than 800 blog posts at NaomiSimson.com, is a professional speaker, author of Live what you Love (pre-order now) and now TV personality on Channel 10’s Shark Tank (airing early 2015).
2015 will bring great advancements in the way you interact with businesses, retailers and potentially government agencies. You will buy products and services in new ways.
- You are likely to be far more vocal and passionate about the things you do choose. Raw food, whole food and organic will no longer be considered niche. Businesses will look for alternative sources of protein so that you will be able to try new wholesome options.
- Retailers will embrace new ways to entice you as a customer into their ‘experiential concept stores’ – businesses are working out that retail is just as much about entertainment as brand experience – and you will love it. There will be a rise of personal shoppers, who curate on your behalf not just based on what you have told them your choices are, but also based on your previous purchasing and browsing activity.
- Location, location, location – beacons already exist in most smartphones (even older models of iPhone) and with new software updates you will start to amplify where you are. Ticket-less entry, payments, information and deals could all be triggered through this technology – you will be able to carry less.
- Local, local, local – you will want to connect to where you live and the community around you. You want to know how you can collaboratively consume and you want people close to you to be able to share things from kayaks to pets, accommodation to cars.
- Even on a personal level you will engage more and more with cloud services to manage your live – from finding tasks to be delivered to managing household budgets. More and more ‘home management’ services will be used online. These services will be agile, cost effective and scalable.
- Big data becomes "Smart data" – predictive analytics and context-driven applications. What this means is you will feel less like a number and more like an individual with your unique aspirations about products and services tailored to your needs.
- And you will have more opportunities to work remotely. Flexible work places will become pervasive.
Big tech companies like Google will be collecting so much data on you and even if you hit every privacy setting on every application they will still know more about you than you know about yourself. My suggestion is to confuse them occasionally by doing things really out of character.
2015 will be all about you. You will want to deal with companies that you trust and believe in. You will be surprised and delighted by the personal services that you will be able to buy relatively cheaply. However even with the seven trends, you will still not have enough hours in the day to do what you want. Time will become increasingly your most precious resource.